Wine has a certain… unapproachable aspect to it. Some people think of it as snobby or pretentious. Others think it’s only for a special occasion. You need to know that idea is wrong. Wine is an everyday thing for anybody. If you think it’s not… Well…
That being said, if you don’t know where to start I can help with that.
What I’m going to tell you is absolutely crazy…… Wine. Is. Fun. Tasting it, learning about it, drinking it. Every aspect of it. So why is there this pompous vibe that surrounds it and pushes people away? Probably because some people don’t know enough about it.
Mind blowing fact: Most wine makers are good ole boys that are actually farmers. They spend more time in fields with dirt under their fingernails than in a three piece suit pouring Merlot into a goblet made of diamonds for the King of Canada.
In the beginning the only thing I could say when some asked about the difference between Cabernet and Chardonnay was that one was red and one was white. Seeing rows and rows of bottles when you walk in is overwhelming. Especially when you just wanted to pick up a bottle with a badass label for date night thats under $12.
Any wine shop worth it’s salt will have employees that WANT to talk to you about wine. Seriously. Wine shop associates are a rare breed of retail workers that, usually, really like what they do and want to tell you about all the cool new stuff they just got in. Sometimes they have wines open that you can taste. Really taste the wine, don’t just try to catch a quick buzz. Give them feedback on what you like or don’t as best you can. And don’t try to talk the way you think they would, “I taste light saddle leather with cassis and bitter cocoa undertones.” I don’t even say crap like that. Be real. Be accurate. Then watch the wheels start turning as Christopher Cabernet tries to pull something just for you out his mental wine catalog.
Every interaction I have with a customer(new or a regular) starts with a conversation. For me to be good at what I do, which I am, revolves around me listening to what you’ve told me about your wine tastes.
You can read about wine all you want but you’ll never learn to swim from watching how-to’s on YouTube. Get in the game. Come see me at a tasting. We do 2 free tastings every week at Wine Country and even have a Grand Holiday Tasting on December 3rd for $10 a person. That’s 16 wines to try for $10. No one should ever have an excuse as to why they can’t go to a wine tasting. Never miss a chance to try something new.
If you have any questions about wine or our tastings, email me at firstname.lastname@example.org. I’d love to hear from you.